Homepage and four service pages rewritten from scratch. Previous copy described features. New copy led with outcomes. Within 90 days, inbound enquiry rate increased by 34% with identical traffic volume.
A coaching programme relaunched with new sales page copy. Same curriculum, same audience. Revenue in the first 48 hours of the new launch exceeded the total revenue of the previous launch.
6-email welcome sequence written for a SaaS product trial. Previous onboarding had no email sequence. Trial-to-paid conversion rate moved from 14% to 22% in the following quarter.
Messaging architecture and brand voice guide built before product launch. Used across all marketing materials, investor communications, and sales pitches. Team reported significantly faster content production.
8 long-form articles written for a strategic content push. All 8 articles ranked on the first page of Google within 4 months. Organic traffic from content increased 280% quarter on quarter.
45 product descriptions rewritten benefits-first. Average time on product page increased 22%, add-to-cart rate increased 18%, and return rate (attributed to expectation mismatch) dropped 31% over 60 days.
